The Benefit Company is licensed by the Central Bank of Bahrain as a provider of ancillary services to the financial sector. Established in 1997 as a joint venture between seventeen of Bahrain’s leading commercial banks.

Over the past two decades it has grown from a small office at the central bank to a leading financial and technology brand that touches the lives of individuals on a daily basis. Our Challenge was to reintroduce the Benefit brand as much more than just a “behind the scenes” financial enabler to an emotional driven brand that is proactively developing finical solutions for tomorrows consumer.

Through a series of campaigns we highlighted the wide range of services and lifestyle of everyday consumers and how The Benefit Company’s payment solutions provide hassle free methods to enable consumers to enjoy more out of life.