We were presented with an established brand, having been in the market for more than 15 years as of October 2017.

Bahrain Specialist Hospital wanted a fresh image, increased awareness of their offering, and to engage better with their community.

From6 repositioned BSH as an emotive leader in the healthcare sector, with a legacy 15 years long of not just excellent services, but an awareness of unspoken and overlooked details that can change a patient’s experience. The integrated campaign included a social media calendar, refreshed brand design, and new digital marketing strategy.

With over 10,700,000 impressions, a Google ad click-through rate of 9.30%, and over 61,000 website clicks, the campaign engaged with patients new and regular to help refresh the BSH identity.