We worked with Behbehani to help raise awareness and encourage its usage of their new App.

Behbehani Brothers is one of the market leaders of the automotive trade in Bahrain, so they needed a powerful and reliable app to help their customers book services, test drives, see their latest offers, and browse the selection of cars available for purchase.

To help raise awareness of the app and encourage its usage, we came up with the #PowerInYourHand campaign. From6 ran a digitally focused campaign, including social media, paid searches, and EDM, to create awareness and drive downloads – this was supported by PR and ATL activities. After a month, we saw over 325,000 impressions, a reach of 33,708, and over 3,000 clicks through to the app store.