The money transfer market is extremely competitive, with large numbers of service providers all competing for a limited number of transactions per month. The market is dominated by international established brand Western Union. To create differentiation , From6 helped bring the BFC brand back to life with the introduction of an engaging brand character, Bob the Bull.
Bob has made a significant impact on top of mind awareness as well as engagement. Bob has become Bahrain’s most loved character and has followers and fans from all around the world.