![our-services-hero-image.jpg](https://from6.com/wp-content/uploads/2023/08/bfc_smart_money_hero_7db5d6a645.avif)
Client: BFC
Elements:
Digital & Social MediaIntegrated CommunicationsTVC
We developed a digital marketing campaign that showcased the benefits and ease of using the smart money function on the App. A social media strategy was composed to serve across all markets, complete with community management and bespoke content planning.
![bfc_smart_money_1_29ce8152fb](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_1_29ce8152fb.avif)
The integrated campaign enjoyed a positive reaction from its audience, with 105% increase in app downloads across Bahrain and Kuwait over just one month.
![bfc_smart_money_3_fdf8968e5e](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_3_fdf8968e5e.avif)
![bfc_smart_money_2_e3ed937b1e](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_2_e3ed937b1e.avif)
![bfc_smart_money_5_8b3d1156db](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_5_8b3d1156db.avif)
![bfc_smart_money_4_bbb9f3e490](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_4_bbb9f3e490.avif)
![bfc_smart_money_6_e1b54030e9](https://www.from6.com/wp-content/uploads/2023/08/bfc_smart_money_6_e1b54030e9.avif)