Client: BisB Digital
Digital & Social Media
When it came time to launch, the market was saturated with various banks mobile and online apps. To help BisB differentiate their Digital Services we created a series of humorous social media videos to promote the Digital offering as well as a set of How To videos to educate people on their usage.
The challenge was to get older and less tech-savvy customers to migrate to Digital Services and cut through the clutter.
We launched our campaign through social media, digital, cinema and in branch. The videos received a great response online giving BisB a huge increase in website traffic. The brand achieved a significant number of its client base sign up for online and mobile banking.