![our-services-hero-image.jpg](https://from6.com/wp-content/uploads/2023/08/costa_moments_hero_987340f814.avif)
Client: Costa Coffee
Elements:
Digital & Social Media
![costa_moments_1_8aee26aa25 costa coffee bahrain instagram post](https://www.from6.com/wp-content/uploads/2023/08/costa_moments_1_8aee26aa25.avif)
To create connections in these local markets so as to become the fun, friendly, and relevant coffee shop of choice for everyone, especially younger audiences.
![costa_moments_2_7f62f06be9 costa coffee bahrain Instagram](https://www.from6.com/wp-content/uploads/2023/08/costa_moments_2_7f62f06be9.avif)
We developed a social media strategy to bring the brand to life and drive engagement, including design guidelines, tone of voice, and balanced output of product information, brand messaging, and ‘fun’ posts. The content was optimised for each platform, mainly Instagram and Facebook, with monthly social media competitions running alongside featured influencer appearances.
![costa_post_1_d8ca6bca33 costa coffee](https://www.from6.com/wp-content/uploads/2023/08/costa_post_1_d8ca6bca33.avif)
![costa_post_2_ac0ef95d18 costa coffee](https://www.from6.com/wp-content/uploads/2023/08/costa_post_2_ac0ef95d18.avif)
Rates of followers increased by the thousands across all markets, and Costa saw engagement rates far above the category benchmarks every month.
![costa_post_3_acec34464d costa coffee](https://www.from6.com/wp-content/uploads/2023/08/costa_post_3_acec34464d.avif)
![costa_post_4_cf0777487b Chocolate cake at costa coffee](https://www.from6.com/wp-content/uploads/2023/08/costa_post_4_cf0777487b.avif)