Client: GIG Bahrain
Elements:
Bahrain’s first
GIG approached us to launch the first environmentally focused car insurance policy in Bahrain, communicating both financial savings and a positive environmental impact for Bahrain.
Introducing a new type of product with multiple USP’s and a first of its kind in the country and the insurance sector. We aimed to educate the audience in easily digested and understood parts to form a comprehensive understanding of the product.
Simplifying the visual language while creating an immediate connection to a car was paramount. A speedometer and milage trackers were at the centre of the campaign a simple expression of both car and motion.
