We worked with Eagle Hills on a way to showcase the Marassi Al Bahrain way of living before the development was complete.

Our solution was to launch the #MarassiWeekends activation, the first of its kind in Bahrain. This social media campaign was a vehicle to highlight the breadth of the Marassi experience, from music performances at ‘Sunset Sessions,’ to photo competitions and food festivals.

Driven by PR and the digital campaign, Marassi Weekends became a huge success with a reach of over 7,260,000, and the drawing of hundreds of beachgoers every weekend, which helped generate sales and interest in the project.