We worked with the Mumtalakat team on the social media strategy, content creation, English and Arabic posts, as well as optimisation and reporting.

The annual Bahrain F1 Grand Prix is the hottest event of the season, so the challenge is to come up with original and effective ways to build brand awareness. We pitched for and won the McLaren social media account, owned by Mumtalakat, with a 6 month content and management strategy focusing on engagement.

We worked with the Mumtalakat team on the social media strategy, content creation, English and Arabic posts, as well as optimisation and reporting.

Our efforts saw over 1.6 million impression and more than 400,00 engagements, including 7,000 new followers on Facebook (a 92% increase), and over 2,500 new followers on Instagram (49% increase) solutions that target business owners.