National Bank of Bahrain, the Kingdom’s government-owned bank was widely known as the government savings bank. Old fashioned and out of date, a new management team was given the mandate to reposition and refresh the brand to make the Bank relevant to a wider audience and to be a bank of choice for its customers (not a forced government decision).

From6 helped the Bank transform and reposition with a new brand strategy and full integrated marketing support. As a key part of the transformation From6 worked with HR and senior management to align employees to the brand mission, vision and values.

We also took the client ‘digital’, implementing budgets spent online instead of traditional mediums. After 12 months in market the results are positive. Brand sentiment has risen and product sales has increased.

Simplifing the Brand identity reducing to iconic elements.

Rebranding the National Bank of Bahrain, a Bank that over the years has been the bank of choice for generations of Bahrainis, was a great challenge. We wanted to retained the positive equity that the bank had gained over the decades and at the same time create a brand that would thrive in the digital age.

The refreshed colour palette was inspired by Bahrain landscape, nature and culture while retaining legacy colours from the previous brand incarnations.

Refreshing the icon style and creating a illustration style to improve consistency and modernising the brand look and feel.

Refining the BTL communication into a cohesive consistent set using the new illustration style.