National Bank of Bahrain, the Kingdom’s government owned bank was widely known as the government savings bank. Old fashioned and out of date, a new management team was given the mandate to reposition and refresh the brand to make the Bank relevant to a wider audience, and to be a bank of choice for its customers (not a forced government decision).

From6 helped the Bank transform and reposition with a new brand strategy and full integrated marketing support. As a key part of the transformation From6 worked with HR and senior management to align employees to the brand mission, vision and values.

We also took the client ‘digital” implementing budgets spent online instead of traditional mediums. After 12 months in market the results are positive. Brand sentiment has risen and product sales has increased.