We were approached by Oman Oil Company Exploration & Petroleum, the leading upstream company in Oman to refresh their brand.

The first step was to look at OOCEP and their core purpose, which was one of exploration and discovery.

A new colour palette was created to work better in conjunction with primary brand mark colours a inspired by the colours of the Omani Landscape.

New fonts were selected to have an advanced technological feel.

A new suite of graphic icons to complement the geo-contour lines, developed to have smooth corners flowing without sharp inorganic corners.

We defined a new image style reflecting a action orientated photography, images moving with dynamism, energy showing the highest degrees of professionalism. With images including the primary brand colours of yellow, red and green.

We developed a new fifth element for the brand with graphic geo-contouring lines. A key element in the discovery process.