To mark Oman Oil Marketing Companies 15th Anniversary, we worked with OOMCO to develop a consumer promotion.

The promotion was developed to meet key marketing and communication objectives for OOMCO’s Ahlain Convenience Stores, located adjacent to all OOMCO fueling stations throughout Oman. A spend and win mechanic was created that would maintain and increase loyalty to the Ahlain Convenience Store brand, encouraging an increase in spend.

The campaign was brought to life through digital channels that drove consumers to the OOMCO website for further information and encouraged uptake at point of sale.