We worked with OOMCO to bring their “Optimo Lubricant Range” to life using the consumer insights.

Oman Oil Marketing Company (OOMCO) have been working with us as a retained client since 2018. The lubricant and commercial division’s marketing objective for their Lubricant range is to increase product awareness and thus sales, with a view to encourage advocacy not only through the business and trade sector, but also with consumers in Oman.

We worked with OOMCO to bring their “Optimo Lubricant Range” to life using the consumer insights of the Omani’s love of the outdoor life, the extreme terrain of Oman and OOMCO’s understanding and national link to the local market.

The “Optimo Extreme Adventure” Digital Campaign was created by taking a number of high performing SUV vehicles out to the desert, staging some extreme dune driving with Optimo Lube branded vehicles to generate dynamic photo and video opportunities that supported the campaign and product messaging of “Power, Performance and Protection”.